Brands
Seguros El Roble Refreshes Its Brand After More Than Five Decades of Service
Seguros El Roble introduces a new brand identity that reflects its digital transformation while reinforcing its commitment to innovation and customer trust.
News
Banrural Joins Teletón Guatemala 2026 to Expand Access to Donations Nationwide
Banrural returns as the official bank of Teletón Guatemala 2026, enabling nationwide donations to support Fundabiem's rehabilitation services.
News
Beyond Roads and Bridges: The Role of Cultural Infrastructure in Central America
Cultural infrastructure can strengthen regional integration in Central America by fostering shared identity, youth opportunities, and long-term development.
News
Mastercard Says AI and Digital Payments Are Reshaping Guatemala's SMEs
Mastercard says digital payments and AI are helping SMEs in Guatemala improve customer experience, automate operations, and drive growth.
Life Style
Tourism Drives Latin America's Attractions Industry to US$34.8 Billion Economic Impact
Tourism fuels Latin America's attractions industry, which generated US$34.8 billion in economic impact and 396 million visits in 2024.
News
Distrito Futeca Breaks Ground on US$350 Million Development in Guatemala City
Distrito Futeca is a US$350 million mixed-use development designed to boost tourism, investment and world-class events in Guatemala.
News
Guatemala Projects 4% GDP Growth Under Proposed 2027 National Budget
Guatemala proposes a $23.7 billion budget for 2027, prioritizing infrastructure, security, education, and 4% GDP growth.
Economy
Banguat Highlights Strong Growth in Foreign Direct Investment Through 2026
Banguat projects Guatemala's foreign direct investment to reach US$2.065 billion in 2026, driven by financial services, trade, manufacturing, and strong business reinvestment.
Brands
Ron Zacapa marks its 50th anniversary with a year-long celebration and new experiences
Ron Zacapa celebrates its 50th anniversary with the launch of the "We Share History" campaign, a year-long initiative featuring consumer experiences and highlighting its iconic rum portfolio.
News
CEO Women Summit 2026 Strengthens Regional Network of Women Leaders Across LatAm
CEO Women Summit 2026 will gather Latin America's leading women executives in Panama to discuss leadership, AI, innovation, well-being, and sustainable business growth.
News
World Bank Strengthens Partnership with Guatemala to Support Airport Infrastructure
The World Bank visited Guatemala to review progress on technical and financial cooperation aimed at strengthening civil aviation and modernizing the country's airport infrastructure.
Brands
Ultracem Strengthens its Portfolio with the Launch of a New Concrete Business in Guatemala
Ultracem has launched a new concrete division in Guatemala, featuring a high-tech production plant designed to deliver advanced construction solutions for infrastructure, housing, and commercial projects.