Ron Zacapa marks its 50th anniversary with a year-long celebration and new experiences

Ron Zacapa is commemorating its 50th anniversary with the launch of the "We Share History" campaign, an initiative that celebrates the relationship the brand has built with generations of consumers while opening a new chapter through experiences, activities and moments that will unfold throughout 2026.

A year-long celebration honoring five decades of history

Rather than focusing on a single anniversary date, Ron Zacapa has planned a year of activities designed to bring the brand closer to its consumers in Guatemala and abroad.

Through the "We Share History" campaign, the company aims to celebrate the memories created over the past five decades while inviting people to become part of the next chapter of its story. The initiative also seeks to connect with new generations that appreciate authentic experiences, gastronomy, mixology and the stories that naturally emerge around them

A portfolio that reflects the brand's evolution

As part of its 50th anniversary, Ron Zacapa is also highlighting the expressions that have shaped its portfolio over the years, each representing a different stage of the brand's craftsmanship and aging expertise.

Zacapa Edición Negra

Zacapa Edición Negra blends rums aged between six and 24 years. Its defining characteristic is a final artisanal smoky finish inspired by Guatemala's volcanoes and natural elements, creating a distinctive flavor profile.

Zacapa 23

Zacapa 23 combines rums aged between six and 23 years using the renowned Solera System. The aging process includes barrels that previously held American whiskey, Sherry and Pedro Ximénez wines, resulting in a balanced and versatile expression.

Zacapa XO

Made from rums aged between 10 and 25 years, Zacapa XO completes its maturation in barrels that previously aged Cognac. This final stage contributes to a refined and complex tasting experience.

Zacapa Royal

Positioned as one of the brand's most exclusive expressions, Zacapa Royal blends rums aged between 12 and 30 years before completing its aging in a new French oak barrel crafted from wood sourced from four different forests.

Looking ahead while celebrating the past

The "We Share History" campaign is designed to inspire conversations, memories and new experiences around a brand that has been present in countless celebrations over the past 50 years.

Rather than simply reflecting on its legacy, the initiative represents the beginning of a new phase for Ron Zacapa, one focused on continuing to create meaningful connections with consumers through shared experiences.

Throughout the coming months, the brand's digital platforms and experiential initiatives will serve as the stage for this anniversary celebration, adding new chapters to a story that continues to evolve five decades after it began.