Tech
The Real Artificial Intelligence Gap in Guatemala Is Not Technological
Artificial Intelligence is reshaping Guatemala's business landscape, but leadership, strategy, and talent will determine its long-term impact.
Tech
Artificial Intelligence is reshaping Guatemala's business landscape, but leadership, strategy, and talent will determine its long-term impact.
Brands
Bam has introduced API Hub, enabling businesses to automate payments, collections, and financial operations through secure API integrations.
News
Guatemala has proposed a US$23.7 billion budget for 2027, prioritizing infrastructure, security, education, healthcare, and a projected 4% economic growth.
Brands
TAG Airlines and INGUAT launched a new route between Guatemala City and San Salvador, strengthening tourism, business, and regional connectivity.
Brands
Nequi now allows users in Guatemala to buy Tigo and Claro mobile top-ups and data packages directly through its app with a 50% cashback promotion.
News
Guatemala’s exports reached US$7.2 billion through May 2026, led by coffee, apparel and sugar, according to the Bank of Guatemala.
Brands
Seguros El Roble introduces a new brand identity that reflects its digital transformation while reinforcing its commitment to innovation and customer trust.
News
Banrural returns as the official bank of Teletón Guatemala 2026, enabling nationwide donations to support Fundabiem's rehabilitation services.
News
Cultural infrastructure can strengthen regional integration in Central America by fostering shared identity, youth opportunities, and long-term development.
News
Mastercard says digital payments and AI are helping SMEs in Guatemala improve customer experience, automate operations, and drive growth.
Life Style
Tourism fuels Latin America's attractions industry, which generated US$34.8 billion in economic impact and 396 million visits in 2024.
News
Distrito Futeca is a US$350 million mixed-use development designed to boost tourism, investment and world-class events in Guatemala.