Grupo Distelsa strengthens its e-commerce strategy with first Marketplace Sellers Day

Grupo Distelsa held its first Marketplace Sellers Day as part of a new step in the company's e-commerce strategy, bringing together sellers to discuss trends shaping online commerce, share the company's vision and outline the next steps for strengthening its digital platform.

Grupo Distelsa's Marketplace continues to expand

One year after its launch, Grupo Distelsa's Marketplace has evolved into an e-commerce channel with more than 400 active sellers and over 45,000 products.

The catalog currently spans approximately 15 categories, including appliances and technology, furniture, home, beauty, sports, fashion, health, baby products, tools and hardware.

“The Marketplace has become an important part of our e-commerce strategy. It allows us to expand our offering, incorporate new categories and, at the same time, create opportunities for more Guatemalan companies and entrepreneurs to reach our customers. Sellers are essential to continue building and growing this ecosystem,” said Jason Huertas, E-commerce Director at Grupo Distelsa.

The Marketplace's strategy is focused on continuing to incorporate Guatemalan sellers that can expand and diversify its catalog, particularly in categories that complement Grupo Distelsa's own offering.

An ecosystem for Guatemalan sellers

For sellers, joining the Marketplace ecosystem provides access to a digital showcase backed by a brand with more than 65 years of history. It also allows them to take advantage of the technological, logistical and commercial capabilities developed by the company.

The initiative seeks to strengthen collaboration between Grupo Distelsa and the sellers that are part of its digital ecosystem, while continuing to expand the range of products available to customers.

Technology and products in one place

Martín Prera, Corporate Director of Marketplace at Grupo Distelsa, highlighted the evolution of the platform since its public launch under the MAX brand.

“We are extremely proud that after launching Marketplace to the public with the trust of the MAX brand, it has evolved exponentially. This brings our purpose of bringing the latest technology and products of interest closer to our customers to life, while providing the convenience of having everything in one place,” Prera said.

The company's digital offering is available through www.max.com.gt and www.tecnofacil.com.gt, as well as through the MAX app for Android and iOS devices.

A step toward strengthening e-commerce in Guatemala

Through its first Sellers Day, Grupo Distelsa seeks to celebrate the progress made during the first year of its Marketplace while strengthening collaboration with the sellers that form part of its digital ecosystem.

The initiative brings together technology, infrastructure, experience and local talent as the company continues working to support the development of e-commerce in Guatemala.