Brands
Nequi Introduces Mobile Recharge Feature to Strengthen Digital Financial Services
Nequi now allows users in Guatemala to buy Tigo and Claro mobile top-ups and data packages directly through its app with a 50% cashback promotion.
Brands
Seguros El Roble Refreshes Its Brand After More Than Five Decades of Service
Seguros El Roble introduces a new brand identity that reflects its digital transformation while reinforcing its commitment to innovation and customer trust.
Brands
Corporación BI Expands Financial Support for Businesses Across Central America
Corporación BI provides tailored financial solutions, regional banking services, and business advisory support for companies across Central America.
News
Distrito Futeca Breaks Ground on US$350 Million Development in Guatemala City
Distrito Futeca is a US$350 million mixed-use development designed to boost tourism, investment and world-class events in Guatemala.
Brands
Ron Zacapa marks its 50th anniversary with a year-long celebration and new experiences
Ron Zacapa celebrates its 50th anniversary with the launch of the "We Share History" campaign, a year-long initiative featuring consumer experiences and highlighting its iconic rum portfolio.
Brands
Ultracem Strengthens its Portfolio with the Launch of a New Concrete Business in Guatemala
Ultracem has launched a new concrete division in Guatemala, featuring a high-tech production plant designed to deliver advanced construction solutions for infrastructure, housing, and commercial projects.
Brands
Bam Introduces Host-to-Host Platform for Real-Time Business Banking Integration
Bam has introduced Host-to-Host, a new solution that enables businesses to automate payments, reconciliations, and financial operations through direct integration with the bank.
Brands
LAFISE Strengthens Its Regional Presence with the Launch of their Bank in Guatemala
LAFISE has received approval to become Guatemala’s 19th bank and plans to begin operations within six months, expanding its financial services in the country.
Brands
Grupo Los Tres Introduces Lynk & Co to the Guatemalan Automotive Market
Lynk & Co has officially entered the Guatemalan market through Grupo Los Tres, introducing four vehicle models focused on connectivity, technology, safety, and modern mobility.
Brands
Mobiliare Launches US$300 Million Sustainability-Linked Bond Program with BID Invest Support
Mobiliare has launched a US$300 million sustainability-linked bond program, with BID Invest serving as anchor investor in the first US$100 million issuance to support regional expansion and sustainable projects.
Brands
FHA Honors CHN with Gold Award for Leadership in Housing Finance
CHN received a FHA Gold Award for achieving the highest growth in insured mortgage financing, reinforcing its commitment to expanding housing access and financial inclusion in Guatemala.
Brands
McDonald’s Honors Happy Meal Creator Doña Yoly de Cofiño at Global Worldwide 2026 Convention
McDonald’s recognized Yolanda “Doña Yoly” de Cofiño, creator of the Happy Meal, during its Worldwide 2026 convention, celebrating a Guatemalan innovation that transformed the customer experience for families around the world.