JCN Motors Introduces ROX Adamas and a New Era of Luxury Off-Road Mobility in Guatemala

JCN Motors has strengthened its presence in Guatemala with the opening of the country's largest automotive showroom and the launch of the ROX Adamas, a luxury off-road vehicle that combines advanced technology, driving capabilities and comfort. The new space seeks to offer customers a modern environment to discover the latest mobility solutions and explore the company's automotive portfolio.

The opening represents a significant moment for the automotive sector in Guatemala, positioning JCN Motors' new showroom as a space designed to showcase vehicles, technologies and new approaches to mobility.

A new showroom designed around the automotive experience

The new JCN Motors showroom has been conceived to provide customers with a spacious, modern and specialized environment where they can explore the vehicles and technologies available through the company.

Its opening reflects JCN Motors' commitment to Guatemala and its aim of raising the standards of the automotive experience. The showroom also serves as a meeting point for customers interested in innovation, technology, luxury and new forms of mobility.

"For JCN Motors, the launch of ROX ADAMAS in Guatemala represents another step in our vision of bringing luxury off-road mobility to the extended-range hybrid mobility market," says Byron Roca, Commercial Manager at JCN Motors.

ROX Adamas combines off-road capabilities with luxury

The ROX Adamas is presented under ROX Motor's philosophy of "Luxury in Motion." The vehicle combines off-road capabilities with luxury comfort and is available in six- and seven-seat configurations.

Its features include technologies and systems designed to support different driving conditions, as well as an interior focused on connectivity and comfort.

Among its main specifications are:

• Air suspension: Closed-chamber air suspension with Dynamic Chassis Control (DCC) damping control.
• Driving modes: General, automatic, snow, mud, rock, sand and wading modes.
• Off-road assistance: Off-road cruise control operating between 2 and 15 km/h, along with hill descent control ranging from 2 to 35 km/h.
• Smart cabin: ROX OS intelligent cabin equipped with a Qualcomm 8155 chip, multilingual voice control and multi-screen interaction.
• Driving and energy technology: Level 2+ driving assistance, over-the-air (OTA) updates and Vehicle-to-Load (V2L) discharge functionality, with 2.2 kW of internal power and 3.5 kW of external power.
• Outdoor lifestyle features: The world's first "Tailgate Kitchen" and a perimeter roof awning designed for outdoor activities.

ROX Motor's international presence and mobility vision

ROX Motor specializes in intelligent, new-energy off-road vehicles. The company has a presence in more than 40 countries, including markets in the Middle East, Central Asia and Africa.

Its goal is to become the world's leading new-energy vehicle brand for outdoor lifestyles by 2030.

Through the introduction of the ROX Adamas in Guatemala, the brand seeks to reinforce its connection with users who are interested in exploring new destinations and crossing borders.

A new approach to mobility in Guatemala

The arrival of the ROX Adamas and the opening of JCN Motors' new showroom mark an expansion of the company's offering in Guatemala.

By bringing together a new automotive space and a luxury off-road vehicle, JCN Motors aims to provide customers with an environment where they can discover new technologies, explore vehicle capabilities and learn more about emerging mobility options.

With this launch, ROX Motor reaffirms its commitment to accompanying users in Guatemala and around the world as they explore new horizons.