Progreso Leads MERCO Guatemala 2026 Ranking of Corporate Communication Teams

Progreso secured first place in the ranking of corporate communication teams in MERCO Guatemala 2026, based on evaluations from economic journalists. The recognition highlights the company’s relationship with the media and its approach to institutional transparency and communication.

The ranking placed Progreso ahead of Castillo Hermanos, CMI, IRTRA, and McDonald’s. The results highlight the role of corporate communication teams in providing timely information, responding to media inquiries, and building professional relationships with different stakeholders.

Progreso’s Approach to Corporate Communication

María Andrea Salvadó, Corporate Communication Manager at Progreso, emphasized the importance of building relationships based on trust and collaboration.

“Our relationship with the media must transcend the simple dissemination of news to become a space for collaboration and the generation of mutual value,” Salvadó stated.

The recognition reflects the importance of maintaining open communication channels between companies and the media, particularly as businesses face growing expectations around transparency and public accountability.

Progreso’s Results Across MERCO 2026 Rankings

The corporate communication recognition comes alongside other results for Progreso in the 2026 MERCO assessments.

In the fourth edition of Merco Empresas Guatemala, which evaluates corporate reputation, Progreso ranked second overall, behind Corporación Multi Inversiones (CMI) and ahead of Banco Industrial, which placed third.

Progreso also secured first place in Merco Responsabilidad Guatemala 2026, a ranking focused on companies’ environmental, social, and governance (ESG) performance. CMI and Banco Industrial followed in second and third place, respectively.

The Merco Empresas Guatemala 2026 methodology underwent independent review by KPMG. The assessment incorporates evaluations from business executives, financial analysts, economic journalists, academics, organizations, public-sector representatives, and consumers.

Corporate Transparency and Business Reputation in Guatemala

The results highlight how corporate reputation extends beyond financial performance to include institutional transparency, responsible business practices, and relationships with stakeholders.

For companies operating in Guatemala, these assessments provide a reference point for understanding how different audiences perceive their corporate management, communication practices, and broader contribution to the business environment.

Source: Perspectiva.gt