The 5 Business Podcasts Leading the Conversation in Guatemala

No other country in Central America produces as many business podcasts as Guatemala, nor does it blend the business community, traditional radio, and the charisma of business influencers so naturally. Within a single Spotify feed, listeners can find everything from the association representing nearly 4,000 exporting companies to a podcast with more than 200,000 subscribers and followers. More than any single statistic, that contrast reflects the current state of Guatemala's business ecosystem.

Here are the five podcasts shaping the country's business conversation.

1. Money Coach

Money Coach stands out as the clearest example of a television brand successfully expanding into podcasting. Hosted by Adrián Lemcke, one of the six investors featured on Guatemala's edition of Shark Tank, the show has built an audience of more than 800,000 followers and subscribers across Youtube, Spotify, and social media.

The podcast alternates between solo episodes focused on financial freedom and the "1% mindset" and interviews with bankers, entrepreneurs, and business leaders, taking advantage of the growing popularity of investment-focused content across Latin America. Lemcke is also the author of The Three Pillars of Success and has a background in both the fitness and real estate industries.

2. Soy Mente de Líder

Soy Mente de Líder is currently Guatemala's fastest-growing business podcast, with more than 200,000 subscribers and followers across YouTube, Spotify and TikTok

With over 120 published episodes, the show combines personal finance, leadership, and mindset development while featuring prominent business figures from Guatemala and across the region. Available on multiple platforms, it has become one of the country's most popular entry points for financial education and leadership content.

3. Tendencias (Ilumina 98.1 FM)

Tendencias is the longest-running podcast on this list. Broadcast for more than a decade on Ilumina 98.1 FM, it is hosted by Anner Mejía, entrepreneur and CEO of Grupo Misol, a regional conglomerate operating in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama with more than 6,500 employees.

Every Monday afternoon, the program examines economic and business topics from a corporate management perspective. Episodes are available on Spotify and social media platforms.

4. Contenedor de Negocios

Unlike influencer-driven business podcasts, Contenedor de Negocios focuses on logistics, international trade, and commercial policy.

Produced by AGEXPORT, the organization representing nearly 4,000 Guatemalan exporting companies, the podcast features conversations with executives from AGEXPORT, VESTEX, and AmCham. It has become an important resource for understanding the priorities of Guatemala's formal export sector, covering topics such as financing, regulation, infrastructure, and sustainability. The podcast is available on Spotify.

5. Emprende GT (Radio Actitud)

With nearly 190 episodes, Emprende GT serves as a discussion platform for executives, entrepreneurs, and business leaders.

The program airs live every Monday on Radio Actitud 100.9 FM before being distributed as a podcast on YouTube and Spotify. Its episodes focus on leadership, sales, resilience, and entrepreneurial purpose.

Two Different Business Perspectives, One Shared Conversation

Together, these five podcasts illustrate two complementary sides of Guatemala's business landscape.

On one side are the institutional and corporate voices represented by AGEXPORT's Contenedor de Negocios and Tendencias, both centered on international trade and business management. On the other are the more entrepreneurial and aspirational perspectives found in Money Coach, Soy Mente de Líder, and Emprende GT, which explore personal growth, leadership, and modern business opportunities.

Neither perspective is more representative than the other. Together, they help explain why Guatemala has become, perhaps unintentionally, a growing hub for business podcasting.

For investors, journalists, entrepreneurs, or anyone interested in Guatemala's business community, following all five offers a broader understanding of the conversations shaping the country's entrepreneurial ecosystem.