Mastercard Expands Digital Payments Campaign Through New Cemaco Partnership

Mastercard has launched the first activation of its regional "Doors" campaign in Guatemala in partnership with Cemaco, aiming to encourage greater adoption of digital payments while highlighting the security, convenience and exclusive benefits available to Mastercard Debit and Credit cardholders.

The initiative marks the campaign's debut in the country, with Mastercard confirming that additional activations and commercial partnerships will be introduced over the coming months.

Driving the Adoption of Digital Payments

According to Mastercard, seven out of ten consumers in Guatemala prefer paying with debit cards. Despite this preference, cash still accounts for 68% of personal consumer spending, highlighting the opportunity to continue expanding digital payment acceptance and strengthening consumer confidence.

Through the "Doors" campaign, the company seeks to demonstrate how digital payments can become a more accessible option for everyday purchases.

What the "Doors" Campaign Highlights

The campaign focuses on four key benefits that Mastercard associates with digital payments.

Greater Security for Every Payment

Mastercard Debit and Credit cards are supported by global security standards, as well as cybersecurity and fraud prevention technologies designed to help protect transactions against potential risks.

Better Visibility Over Everyday Spending

Digital payments allow consumers to monitor and manage their daily expenses more easily, providing greater financial visibility and control over their purchases.

A Simpler Payment Experience

Mastercard cards can be used for purchases both inside and outside Guatemala, across physical stores and online merchants, offering a connected, convenient and secure payment experience.

Access to Additional Benefits

Beyond completing transactions, Mastercard cardholders can access promotions, discounts, experiences at participating merchants and global assistance services through the company's network of partners.

Cemaco Hosts the First Activation in Guatemala

The first in-store activation is taking place at Plaza Cemaco as part of the partnership between Mastercard and the retailer.

The activation was presented by Diana Búrbano, Marketing Manager at Cemaco, and Marvin Rodríguez, General Manager of Mastercard for Guatemala, Honduras and El Salvador.

Mastercard stated that additional activations and commercial alliances will be announced in the coming months to continue bringing exclusive benefits to Mastercard Debit and Credit cardholders.

How the Activation Works

Eligible Mastercard Debit and Credit cardholders can participate in the in-store experience by following these steps:

• Only Mastercard Debit and Credit cardholders are eligible to open the interactive door.
• Visitors at the participating store are approached by a brand representative who explains the activation.
• Cardholders tap their Mastercard on a digital reader to unlock the experience.
• Participants spin a digital prize wheel for the opportunity to win exclusive rewards.
• Prizes are awarded after completing a purchase that meets the minimum spending requirement using a Mastercard card.