Lexus Opens New Showroom at Galerías Tiffany in Guatemala
Lexus opens a new showroom at Galerías Tiffany in Guatemala, bringing its luxury, innovation and Japanese hospitality experience to Zona 14.
Lexus, the best-selling premium brand in Guatemala, has officially inaugurated its new showroom at Galerías Tiffany, located at 5th Avenue 3-51, Zone 14. The new space combines luxury, innovation and design with the Japanese hospitality that defines the brand worldwide.
The opening represents a new milestone for Lexus in Guatemala, strengthening its presence in the country's premium automotive segment while bringing customers an experience aligned with international standards of service and attention.
A Showroom Inspired by Japanese Hospitality
The new Lexus showroom draws on two principles that define the brand's approach to customer experience: Omotenashi and Takumi.
The Japanese philosophy of Omotenashi focuses on anticipating each person's needs to provide authentic and personalized hospitality. Meanwhile, Takumi represents craftsmanship, mastery and an uncompromising attention to detail.
Together, these principles shape the showroom's design and the experience offered to visitors, with every element intended to reflect Lexus' values.
Vehicles, Electrification and Personalized Service
Visitors to the new showroom will be able to explore the complete Lexus vehicle portfolio, learn about the different electrification technologies offered by the brand, schedule test drives and receive personalized guidance from a team of highly trained specialists.
The experience is designed to extend from the first interaction with the brand through the entire ownership journey, with the support of Cofiño.
“The opening of this new showroom represents much more than a new location; it reflects the evolution of Lexus in Guatemala and our commitment to continuing to elevate the experience we offer to each of our customers. This space integrates luxury, innovation, design and personalized attention, allowing us to continue strengthening our leadership in the country's premium segment,” said Joaquín Novales, Lexus Guatemala Brand Manager.
Cofiño's Support for Lexus in Guatemala
As Lexus' official distributor in Guatemala, Cofiño supports the brand's operations with more than 84 years of experience in the automotive industry and the country's largest network of workshops.
This infrastructure provides Lexus customers with specialized maintenance, the highest level of service and access to original spare parts.
The support extends beyond the vehicle purchase, allowing customers to receive assistance throughout the entire life cycle of their vehicle.
A New Milestone for Lexus in Guatemala
With the new showroom at Galerías Tiffany, Lexus is expanding its presence in Guatemala while reaffirming its position in the country's premium automotive segment.
The new location brings together the brand's global standards of luxury and service with the experience and support of Cofiño, creating a customer experience designed to accompany owners at every stage of their journey.
