FIFA World Cup 2026: Ficohsa Strengthens Customer Loyalty Through Exclusive Promotions
Ficohsa awarded a customer with a trip to the FIFA World Cup 2026 through a promotion held with Visa and Supermercados La Torre, offering an unforgettable football experience.
The FIFA World Cup 2026 continues to inspire fans around the globe, and in Guatemala, Banco Ficohsa transformed everyday purchases into the opportunity of a lifetime. Through a promotional campaign developed alongside Visa and Supermercados La Torre, one cardholder secured a trip for two to experience one of the world's most celebrated sporting events.
The initiative, which ran from February 9 to April 15, allowed hundreds of customers to participate by using their Ficohsa–La Torre credit cards for purchases made at Supermercados La Torre. What began as routine shopping became a chance to fulfill a lifelong dream.
A complete World Cup experience
The selected winner will enjoy a double package to attend the group stage of the FIFA World Cup 2026. The prize includes:
- International flights.
- Accommodation for two people, including daily breakfast.
- General admission tickets for the corresponding matches.
- Ground transportation coordinated by Visa.
- Exclusive amenity items.
- A Visa prepaid card loaded with US$400.
- Airport-hotel-airport transfers and accident insurance coverage.
Beyond providing access to a major international sporting event, the promotion forms part of Banco Ficohsa's strategy to strengthen relationships with its cardholders through exclusive benefits, innovative promotions and strategic partnerships.
Turning everyday moments into lifelong memories
According to Claudia Morales, Commercial Vice President of Banco Ficohsa, the campaign aimed to bring Guatemalans closer to an extraordinary experience.
"This promotion sought to ensure that every Guatemalan could dream and feel closer to living something extraordinary. We are excited to have transformed an everyday purchase into a wonderful reality—an experience that will remain forever in the memories of one person and their companion," she said.
The initiative reflects a broader effort by Ficohsa, Visa and Supermercados La Torre to emotionally connect with consumers through the passion that football inspires, offering experiences that extend beyond traditional financial benefits.
The partnership behind the promotion
Banco Ficohsa highlighted Visa's role as an official sponsor of the FIFA World Cup 2026, providing international backing and access to exclusive opportunities linked to the tournament.
At the same time, Supermercados La Torre served as the direct point of contact with Guatemalan consumers, enabling customers to participate through their regular shopping activities.
This collaboration demonstrates how brands can leverage major global events to create meaningful engagement with their audiences.
More experiences ahead for cardholders
In addition to generating excitement among football fans, the campaign also supports Ficohsa's customer loyalty efforts and reinforces its positioning as a bank focused on innovation and rewarding customer preference.
The financial institution indicated that this will not be the only initiative connected to the FIFA World Cup 2026, suggesting that additional promotions and opportunities for cardholders could be announced in the coming months.
"The final message is to never stop dreaming. These moments stay with us forever, and we want to continue creating unique experiences for our customers throughout this football season," said Juan Carlos Brol, Marketing Manager at Banco Ficohsa.
He added that customers may also have access to special spaces at Spectrum shopping centers—including Oakland Place, Miraflores, Portales and Naranjo Mall—as well as exclusive discounts and official promotional items through purchases made on PedidosYa.
As anticipation builds for the FIFA World Cup 2026, Ficohsa is betting on experiences that go beyond financial services, bringing customers closer to unforgettable moments inspired by the world's most popular sport.
