The Most Influential Companies Driving Digital Transformation in Guatemala

Digital transformation in Guatemala is being led by leading companies that are redefining business practices through the adoption of innovative technologies. These organizations have implemented advanced technological solutions to optimize their services and improve the customer experiences.

These efforts not only strengthen their operations but also contribute to the development of digital skills across the country, fostering a more efficient and increasingly digitized economy.

Claro Guatemala: Redefining the User Experience in Telecommunications

Claro Guatemala has established itself as a leader in digital transformation within the telecommunications sector. With a customer-centric strategy, the company launched a robust B2C platform designed to improve the user experience across all of its services. This effort included modernizing its digital interface to enable seamless and adaptive interactions. This technological overhaul allows for quick transactions, significantly improving customer engagement.

In 2023, Claro Guatemala was recognized by SpeedTest with an award for being the fastest fixed and mobile internet provider in the country, highlighting its commitment to service quality and efficiency. The company’s digital transformation has not only optimized its platforms but also expanded its market reach through the integration of advanced technological tools. These achievements solidify Claro’s position as a key player in Guatemala’s digital transformation, meeting the current market demands for connectivity and efficiency.

Agencias J.I. Cohen: Digitizing Logistics and Supply Chain Traceability

Founded by Jack Irving Cohen and now run by Alberto Cohen, Agencias J.I. Cohen has become a leader in Guatemala’s pharmaceutical logistics sector thanks to its focus on operational digitizing operations. The company has adopted advanced technological tools such as SAP-based Enterprise Resource Planning (ERP) systems, which enable optimized supply chain traceability and management. These solutions increase operational efficiency and provide customers with greater transparency to clients at every stage of the logistics process.

Real-time shipment tracking systems have strengthened J.I. Cohen’s ability to monitor and control deliveries, ensuring fast and accurate responses to market demands. The integration of SAP technology not only improves planning and execution but also supports informed decision-making with precise, up-to-date data. This digitization of the supply chain underscores the company’s commitment to innovation and efficiency, making it a benchmark for digital transformation in Guatemala’s business sector.

By adopting these tools, J.I. Cohen is aligning itself with global trends in advanced logistics and offering competitive, value-added services. Beyond enhancing operational capacity, this digitization has raised service standards within the industry, firmly positioning J.I. Cohen as one of the most influential companies modernizing commerce in Guatemala.

Grupo Mariposa: Innovating Digital Skills and Business Ecosystems

Grupo Mariposa, one of the most prominent consumer goods companies in Guatemala and the region. The company has made significant strides in its digital transformation journey, embedding technology as a cornerstone of its corporate identity. In partnership with Microsoft, the company has championed digital skills development among young people, women, and micro-entrepreneurs in Guatemala, establishing training centers in Sacatepéquez, Sololá, and Quetzaltenango. These centers offer education in digital and technical skills, fostering a workforce prepared to tackle the challenges of the digital economy.

Grupo Mariposa has also collaborated with McKinsey to develop an innovative digital ecosystem featuring a platform powered by advanced analytics and conversational commerce. This platform delivers personalized recommendations to store owners while offering modular solutions for customer service, microcredit, and loyalty programs. Additionally, the company has created a proprietary platform to digitize its commercialization model, streamlining interactions with commercial partners for greater efficiency and personalization.

The digital transformation of Grupo Mariposa is supported by a team of over 50 digital professionals across eight countries. These initiatives strengthen the company’s operational framework while also positively impacting the community by promoting economic development and digital inclusion in Guatemala.

Commitment to a Digital Future

The digital transformation initiatives of Claro Guatemala, Agencias J.I. Cohen, and Grupo Mariposa demonstrate these companies’ commitment to modernizing services and fostering a robust digital environment in Guatemala. Each organization has embraced innovative approaches that not only strengthen their operations but also contribute to the growth of Guatemala’s digital economy, positioning them as leaders in the country’s business transformation.