Super 24 Celebrates a Milestone with Its 600th Store in Puerta Parada, Guatemala
Super 24 inaugurates its 600th store in Puerta Parada, strengthening its nationwide presence with a modern convenience model, strategic expansion, and a renewed commitment to serving Guatemalan communities.
Super 24 reached a new milestone in its growth strategy with the inauguration of its 600th convenience store, located in Puerta Parada, at kilometer 14 of Carretera a El Salvador in Santa Catarina Pinula.
This new location reflects the brand’s latest evolution, combining a modern design, streamlined processes, and an assortment aligned with current consumer preferences.
A Store Model Designed Around Modern Convenience
The newest Super 24 store integrates the most recent updates to the company’s convenience model. These improvements include enhanced layout efficiency, a refreshed shopping experience, and a portfolio tailored to the changing habits of Guatemalan consumers.
This milestone strengthens the company’s broader strategy of standardizing its store model, diversifying its offering, investing in technology, and expanding into new markets.
Mynor Álvarez, Marketing Manager of Super 24, highlighted the significance of this moment:
“The opening of our 600th store is not only a historic milestone. We want to continue supporting the pace of life of every Guatemalan with practical and reliable solutions.”
Strengthening National Presence and Community Impact
Super 24 currently operates in every department of Guatemala, and by 2026, the company aims to continue expanding its nationwide footprint while enhancing its value proposition. Each new location is chosen based on strategic factors such as vehicle flow, population growth, and the specific needs of surrounding communities.
Through this approach, the brand reinforces its role as a reliable ally that provides employment opportunities, security, and immediate access to essential products. As the company looks ahead, Super 24 remains committed to remaining close to its customers.
“This achievement reflects years of consistent work, strategic alliances, and a clear vision: to be where our customers need us. We will continue growing to offer convenience and quality in every corner of the country,” the company emphasized.
