Springfield grows in Latin America with a new store at Pradera Concepción, Guatemala

The Spanish fashion brand Springfield continues to strengthen its footprint across Latin America with the opening of a new store in Guatemala. Located in Pradera Concepción shopping center, this marks the brand’s second location in the country and represents a key step in its regional growth strategy.

A modern and welcoming space for Guatemalan shoppers

The new Springfield store opened its doors on November 1, offering a bright and contemporary design that aims to deliver a comfortable and approachable shopping experience, true to the brand’s identity.

Positioned on the second floor of the mall, the space captures the youthful and urban essence that defines both Springfield and Guatemala City, where relaxed style and authenticity set the tone for local fashion.

A growing connection with the Guatemalan market

“We are very excited to open our second store in Guatemala. Springfield has been a very well-received brand, and this new opening reflects the confidence and enthusiasm we feel for the market,” said Antonio Burgos, General Manager of AR Holdings, the company that operates the brand in the region.

The store in Pradera Concepción integrates into AR Holdings’ growing network of international brands. Through the Line Up Rewards loyalty program, customers can enjoy shared benefits and experiences with other global names such as GAP, Old Navy, and Banana Republic.

Backed by a global fashion group

Founded in 1988, Springfield is part of the Spanish group Tendam, which also owns Cortefiel, Pedro del Hierro, and Women’Secret. Today, the group operates in more than 60 countries and manages over 800 stores worldwide.

In July, Tendam underwent a major strategic shift when the Multiply Group, an Emirati investment fund, acquired 67.9% of its capital. The transaction valued the company at approximately €1.3 billion, following an annual revenue close to €1.4 billion and an EBITDA of €340 million.