Pradera Leads the Retail Revolution in Latin America from CLICC 2025

Pradera, the leading shopping center network of CMI Capital, made a powerful statement at the Latin American Congress of the Shopping Center Industry (CLICC 2025), positioning itself as a driving force behind the transformation of retail in the region.

As a key sponsor and exhibitor, Pradera showcased its commitment to evolving the shopping center model into a purpose, driven experience. Mónica Covarrubias, Director of Real Estate Operations at CMI Capital, took the stage at one of the main forums to share insights on how retail spaces are becoming catalysts for community well-being, economic growth, and emotional connection.

“Shopping centers are no longer just places to buy, they’re living spaces with the power and responsibility to connect meaningfully with people,” Covarrubias emphasized.

Retail with Purpose: A New Era of Experience and Connection

CLICC 2025 brought together developers, operators, and thought leaders from across Latin America to explore the trends reshaping the industry. Pradera stood out by presenting a vision that blends digital innovation with human-centered design, transforming its centers into vibrant community hubs.

With over 25 years of pioneering work, Pradera has led the way in bringing modern retail infrastructure to Guatemala’s interior regions. Cities like Xela, Chiquimula, Escuintla, and Chimaltenango, once early bets by CMI, are now thriving economic nodes attracting national and international investment.

Each Pradera center is designed to reflect local needs, supported by data-driven management that translates community insights into tangible value for partners and visitors alike.

Leading the Way in Sustainability: CLICC Goes Carbon Neutral

This year’s edition of CLICC marked a milestone as the first carbon-neutral event in the industry. Pradera, in collaboration with CMI Capital and Green Development, played a pivotal role in measuring and offsetting the event’s carbon footprint through certified credits, setting a new standard for environmental responsibility.

Beyond its forum participation, Pradera’s institutional stand served as a strategic meeting point for regional operators, investors, and allies, reinforcing its brand promise of proximity, innovation, and community engagement.

“Being part of CLICC 2025 reaffirms our commitment to grow alongside the industry and continue bringing the magic of Pradera to more communities across Guatemala,” Covarrubias concluded.

With its forward thinking approach, Pradera continues to bridge the gap between commerce and community, proving that retail can be a powerful tool for inclusive development. By integrating sustainability, digital innovation, and local relevance into every project, the brand not only adapts to changing consumer habits, it helps shape them. As Latin America’s retail landscape evolves, Pradera stands as a benchmark for how purpose driven spaces can generate lasting impact across generations.