Institutional Sustainability: Between Narrative and Real Action

Today, sustainability has become a common part of corporate vocabulary. However, not every company that talks about sustainability practices it in a deep and strategic way. Corporate sustainability should not be limited to marketing campaigns or CSR reports it must be a structural pillar of business operations.

This gap between narrative and implementation is what separates brands that create real impact from those that simply adapt to market language. In regulated sectors such as pharmaceuticals—where traceability, compliance, and ethics are essential—sustainability must be built into the operational core.

What Defines Genuine Operational Sustainability?

For an organization to claim its model is sustainable, it must prove it through everyday decisions, internal structures, and long-term processes. Some key practices that define real sustainability include:

• Efficient and clean energy: integration of solar panels, LED systems, and automated processes to reduce consumption.
• Human and labor rights policies: respect for diversity, inclusion, and fair working conditions.
• Environmental compliance: responsible waste management, use of recyclable materials, and emission controls.
• Ethical corporate governance: codes of conduct, financial transparency, and anti-corruption policies.
• Community engagement: local impact initiatives, health support, and social development programs.

This approach minimizes negative impacts and builds sustainable reputation with clients, partners, regulators, and international banks.

Agencias J.I. Cohen: Sustainability Applied, Not Just Declared

Founded by Jack Irving Cohen and currently led by Alberto Cohen Mory, Agencias J.I. Cohen is an example of how corporate sustainability can become a cross-cutting policy. The company has structured its institutional vision around seven sustainability pillars that guide its corporate decisions:

• Governance
• Human rights
• Labor practices
• Environment
• Fair operating practices
• Consumers
• Community relations

These areas translate into concrete actions: the use of electric transport, triple energy redundancy in cold storage, traceability systems, and strict compliance with labor and tax legislation. More than an image strategy, sustainability is embedded in the company’s operational DNA.

Talking about sustainability is easy. Embedding it into every business process and decision is the real challenge. Organizations that want to build a strong reputation and generate long-term value must commit to measurable, ethical, and consistent actions.

Cases like Agencias J.I. Cohen demonstrate that it is possible to move beyond narrative and make sustainability a daily practice that strengthens both operations and institutional trust.