Inguat’s Global Campaign Promotes Guatemala Worldwide
Inguat’s Global Campaign has taken Guatemala’s name across the world, from London taxis to Parisian billboards, inspiring travelers to discover the country’s natural and cultural wonders.
Guatemala is catching international attention thanks to Inguat’s Global Campaign, a striking outdoor advertising strategy that has placed the country’s name “everywhere.” From billboards and buses to the iconic black taxis of London, the campaign is sparking curiosity and inspiring many foreigners to plan their next trip to Guatemala.
Guatemala Captures Global Attention
Travelers across major cities such as London, Berlin, Madrid, and Paris have reported seeing Guatemala’s name prominently displayed in urban spaces. The campaign has transformed buses, taxis, and even street mupis into moving invitations to discover the Central American nation’s natural beauty and cultural richness.
In London, one of the most eye-catching examples, Guatemala’s branding doesn’t just appear on taxi exteriors, it’s also visible inside the vehicles, surprising passengers and generating social media buzz.
A Strategy to Inspire Tourism
Behind this widespread visibility is an initiative by the Instituto Guatemalteco de Turismo (Inguat), which aims to position Guatemala as a must-visit destination for travelers around the world. The campaign seeks to encourage both international visitors and locals to explore the country’s diverse landscapes, vibrant traditions, and welcoming spirit.
By taking Guatemala’s name to the streets of global capitals, Inguat reinforces its mission to promote national tourism and highlight the country as a unique, sustainable, and culturally rich destination.
