HTEC expands into LatAm with acquisition of Cognits

In a strategic move to accelerate its global expansion, HTEC Group Inc. announced the acquisition of Cognits, a U.S.-based company headquartered in Austin, Texas, with a key operations center in Guatemala. Cognits is widely recognized for its expertise in software development and user experience design for international clients.

With this acquisition, HTEC officially enters the Latin American market, selecting Guatemala as its launchpad thanks to the country’s highly skilled talent and its potential to contribute to large-scale global projects.

Leadership perspectives on the alliance

“Expanding into LATAM is a strategic step to strengthen our global presence and offer delivery capabilities in the same time zone as our U.S. clients. This is the first step in that direction,” said Aleksandar Cabrilo, CEO of HTEC.

Cognits CEO Trevor Kale added:

“Joining forces with HTEC allows us to take our team and our clients to the next level. With HTEC, we gain access to some of the world’s most innovative projects and forward-thinking companies. As part of HTEC, we expect to grow faster than ever, while staying true to our core values: reliability, teamwork, and a growth mindset.”

Guatemala: a rising tech hub

HTEC’s arrival in Guatemala signals a strong investment in local talent and capabilities as drivers of regional tech growth. The partnership is expected to generate new employment opportunities, foster specialized training, and position Guatemala as an emerging hub for high-level innovation and digital services.

HTEC brings a global AI-first approach and deep expertise across industries including medical technology, automotive, telecommunications, financial services, and enterprise platforms. With over 20 centers of excellence worldwide, the company collaborates with Fortune 500 firms and high-growth startups to solve complex engineering challenges, improve efficiency, reduce risk, and accelerate time-to-market.