Guatemala welcomes MINISO Land, a new retail experience hub

Since its arrival in 2018, Miniso has built a loyal community of customers, and now with MINISO LAND in Guatemala, the brand reinforces its connection with fans. The new store offers spacious, vibrant areas filled with products designed to inspire excitement, creativity, and joy at every stand.

MINISO LAND is designed to provide a fun, interactive, and memorable shopping experience. Visitors can explore modern, functional spaces with themed zones and Instagram-worthy corners, perfect for capturing photos and videos while enjoying their visit.

A Wide Range of Products for Every Taste

Shoppers can find an extensive selection of items, including plush toys, official licenses from Disney, Sanrio, Barbie, BT21, Snoopy, Care Bears, penguin-themed products, and more. The store also features accessories, personal care and beauty items, technology, toys, blind boxes, and other collectibles.

“This project reflects our vision to strengthen our connection with local consumers. MINISO LAND represents the evolution of our brand in the country. We want every visit to surprise, offering more of what our customers love and creating a unique experience,” said Jeannette de Sandoval, Marketing Manager of MINISO Guatemala.

Creating Memorable Moments for MINISO Lovers

According to Alex Ye, Country Manager at MINISO Headquarters, “With MINISO LAND, we aim for each visit to be more than just a purchase. We want to create memorable moments for our MINISO Lovers, offering more products, variety, and fun. This reinforces our commitment to bringing accessible, modern products that match the urban lifestyle of Guatemalans.”

MINISO LAND is located on the second level of Oakland Place Mall in Guatemala. The store operates Sunday to Thursday from 10:00 a.m. to 8:00 p.m., and Friday and Saturday until 9:00 p.m., making it easy for customers to visit and shop at their convenience. For updates on new products, offers, and promotions, visitors can follow MINISO’s official Facebook and Instagram pages.

Inspired by a Family Journey

Founded ten years ago by Mr. Guofu Ye, Miniso was inspired by his international family trips, where he discovered specialty stores offering well-designed, high-quality, affordable products. Over the years, the brand has grown into a company driven by design, research, and development, now bringing that philosophy to Guatemala through MINISO LAND.