Grupo LAFISE and COMCE Launch Roadshow to Strengthen Trade Between Mexico and Central America
Grupo LAFISE and the Mexican Business Council for Foreign Trade, Investment and Technology (COMCE) have launched the Central American Roadshow, an initiative to strengthen commercial ties between Mexico and Central America. The program began in Guatemala with an agenda focused on connecting companies, identifying business opportunities, and encouraging greater commercial integration between the two markets. The initiative is supported by the Embassy of Mexico in Guatemala, which is helping bring businesses and relevant stakeholders together.
The opening meeting brought together business leaders and representatives from different sectors to discuss opportunities for expansion and cooperation. According to the organizers, companies entering new markets often need specialized guidance, strategic partners, and access to business networks to identify opportunities and overcome operational challenges. Through their collaboration, LAFISE and COMCE seek to facilitate those connections and give companies access to people and organizations that can support their regional growth.
🤝 ¡Bienvenido de vuelta! Banco LAFISE
— COMCE (@ComceOficial) October 1, 2026
Nos complace contar con Banco LAFISE como asociado del COMCE y dar inicio a una etapa de colaboraciĂłn conjunta para fortalecer los vĂnculos entre MĂ©xico y CentroamĂ©rica.
Nos entusiasma generar nuevas oportunidades para las empresas pic.twitter.com/dc4OEMQIly
Business Leaders Discuss Opportunities Between Mexico and Guatemala
The event included panels and specialized seminars addressing commercial opportunities between Mexico and Guatemala, as well as the challenges companies face when expanding into new markets. Antonio Esrawe, vice president of CEB MĂ©xico, highlighted the commercial potential between the two countries and the importance of business meetings in strengthening relationships across markets. He also emphasized the value of working with partners such as LAFISE, whose business network can help companies establish connections on both sides of the border.
The discussions also focused on the importance of specialized support in turning potential business opportunities into concrete projects. For companies seeking to establish relationships in another country, having access to local knowledge and relevant business contacts can make the process more manageable. The roadshow is designed to bring these connections closer to companies interested in exploring commercial opportunities between Mexico and Central America.
LAFISE Highlights Its Regional Experience and Business Network
Roberto SolĂłrzano, Country Director for LAFISE Guatemala, highlighted the institution's business origins in 1985 and its experience connecting commercial opportunities across the region. He explained how the institution's network can help companies explore new markets, identify potential business partners, and establish relationships without having to start from scratch. The initiative also emphasizes the importance of responsiveness, innovation, and a strong understanding of the markets where businesses seek to operate.
The collaboration between LAFISE and COMCE, with support from the Mexican Embassy in Guatemala, reflects an effort to strengthen business ties through direct connections and specialized knowledge. By bringing together companies and relevant stakeholders, the Central American Roadshow aims to encourage greater cooperation between Mexico and Guatemala while opening additional opportunities for businesses interested in expanding their regional reach.
Source: Republica
