Families across Guatemala enjoyed the 35th Luces Campero edition

The end-of-year season in Guatemala was once again illuminated by an event that has become a symbol of family unity and celebration. Luces Campero 2025: The Night of Wishes. This highly anticipated tradition, hosted by Pollo Campero, the iconic brand of Corporación Multi Inversiones (CMI), marked its 35th anniversary this year, cementing its role in strengthening the country's festive identity.

The grand spectacles successfully brought together thousands of families across three major cities, offering unforgettable experiences defined by warmth, magic, and shared celebration.

The Brightest Night: A 35-Year Legacy

Luces Campero 2025 transformed the skies of Guatemala, reaffirming its place as a unique national moment for gratitude and togetherness. Manuel Molina, Pollo Campero's Marketing Director, highlighted the brand’s commitment:

“One more year we sought to create experiences that bring families closer and give them unforgettable memories, turning this light show into that magical space where we collectively celebrate the beginning of the most special time of the year.”

The event successfully realized this vision across the country:

• Xela: The celebrations kicked off in Xela on November 15 at Cefemerq.
• Chiquimula: The tradition continued in Chiquimula on November 22 at Terreno “Y.”
• Guatemala City: The grand finale took place in the capital on November 30 at Campo Marte.

Doors opened in the mid-afternoon (3:00 p.m. in Xela and Chiquimula; 2:30 p.m. in the capital), allowing attendees to enjoy family activities before the spectacular night show. The Guatemala City event was also broadcast live through Canal 3 and Pollo Campero’s official Facebook page, extending the experience nationwide.

End-of-Year Celebrations: Season-Exclusive Flavors

Complementing the dazzling light show, Pollo Campero enhanced the season by launching a festive menu designed for gatherings and celebrations. The brand’s product innovations offered irresistible options that addressed the needs for family conviviality and convenience.

Juan Diego Toriello, Pollo Campero’s Director of Operations, noted: "At Campero, we think of every detail of the season: the emotion of sharing, the flavors that unite us, and the practicality for family and friends' celebrations."

Among the seasonal favorites available from October 15th to January 6th, 2026, were:

• Holiday Banquets: Delicious wings, Camperitos, or medallions, available in 18, 24, and 34-piece options.
• Irresistible Combos: The classic 10-piece Chicken Combo featuring Apple Pie was a seasonal highlight.
• Sweet Treats: The delicious Cinnamon Apple Pancake Tower was presented as the perfect treat for the holidays.
• Pizza Promotion: For a limited time, Pizza Campero offered an appealing promotion with the second large pizza at half price across all sales channels.

These special products were available at all restaurants, drive-thru, home delivery (Dial 1777), through the App, Web Campero, WhatsApp (2374-1777), and major platforms like Uber Eats and Pedidos Ya.

A Commitment to Family Warmth and Opportunity

Luces Campero, beyond being a fireworks display, served as a profound reminder that "the most valuable thing is in those around us," as stated by Manuel Molina. This tradition, which illuminates both the skies and the hearts of Guatemalan families, reflects the core commitment of Pollo Campero and its parent company, Corporación Multi Inversiones (CMI), to generate opportunities that change lives through family warmth.

CMI's leadership, including Juan José Gutiérrez Mayorga (Chairman President of CMI Foods), Felipe Bosch Gutiérrez (Chairman President of CMI Capital), and Juan Luis Bosch Gutiérrez (Chairman of the CMI Board of Directors), reaffirms the group's dedication to this impactful mission.