Eric Campos Morgan Drives Digital Innovation and Sustainable Growth at BAC Guatemala
Eric Campos Morgan leads BAC Guatemala with a people-centered strategy focused on innovation, financial inclusion, SMEs, and sustainable development.
Under the leadership of Eric Campos Morgan, BAC Guatemala is advancing a management model that places people, innovation, and sustainable development at its core. As CEO, Campos Morgan has guided the bank through a strategy focused on inclusion and long-term impact, aligned with BAC’s Triple Value Strategy, which integrates economic, social, and environmental objectives.
Innovation and financial inclusion as strategic pillars
In 2025, BAC Guatemala introduced several pioneering initiatives under Campos Morgan’s direction. Among them was the launch of Guatemala’s first fully digital term deposit certificate, a product accessible via mobile devices and designed with affordable entry amounts to reach a broader customer base.
At the same time, the bank strengthened its social impact through programs such as Mujeres BAC, which expands access to credit and financial tools for women entrepreneurs. This initiative has played a key role in reinforcing the country’s SME ecosystem, supporting hundreds of small and medium-sized businesses.
Supporting SMEs and financing sustainable development
SME support remains a cornerstone of Campos Morgan’s leadership. This commitment is reflected in recognitions such as Entrepreneur SME of the Year and the G100 award, which highlight BAC Guatemala’s contribution to business development.
In parallel, the bank completed two US$250 million issuances of the “BAC + Positive Bond”, aimed at funding projects with social and environmental impact. These transactions have positioned BAC Guatemala as a key player in advancing sustainable development at the national level.
A leadership model focused on continuous improvement
Campos Morgan describes his leadership style as “responsible, human, and purpose-driven, with a focus on results.”
This philosophy aligns with the broader culture of Grupo BAC, a regional organization with more than 20,000 employees committed to generating positive impact and triple value.
He emphasizes that a corporate culture built on excellence, integrity, and passion is the foundation for reimagining financial services from a more human perspective. This approach has translated into innovations such as the digital savings certificate, premium experiences like BAC Lounge at La Aurora International Airport, and brand alliances connected to high-level experiences, including Ed Sheeran’s first-ever concert in Guatemala in 2026.
The bank has also expanded its digital service infrastructure with a network of more than 100 COMPASS access points, enabling agile and cashless access to parking services in shopping centers and toll highways such as VAS.
Technology, security, and a human approach toward 2026
Looking ahead to 2026, Campos Morgan outlines a roadmap focused on shared prosperity for customers, employees, and the communities BAC Guatemala serves. This vision includes the adoption of emerging technologies to enhance customer experiences while maintaining a strong emphasis on risk mitigation and top-tier cybersecurity.
BAC Guatemala is preparing to deepen its digital transformation, with investments in artificial intelligence, data analytics, and automation. These efforts aim to improve service quality, support SME growth, and strengthen operational efficiency within a secure environment, while continuing to promote sustainability and financial education initiatives.
A forward-looking vision for regional banking
Campos Morgan highlights that the greatest opportunities for regional banking lie in personalized experiences enabled by digitalization and new technologies such as AI. At the same time, he stresses the importance of maintaining a strong focus on risk management, particularly in areas like cybersecurity, economic volatility, and regulatory change, which require proactive, preventive, and resilient governance.
“We are building a more digital, inclusive, and sustainable bank aligned with global trends. This means adopting emerging technologies and strengthening our capabilities to deliver better experiences,” Campos Morgan states.
Through this approach, BAC Guatemala continues to consolidate its role as a driver of economic and social development, combining innovation, inclusion, and sustainability under a leadership model that puts people at the center of banking.
