Electrónica Panamericana and LifeMiles launch loyalty alliance in Guatemala
Electrónica Panamericana and LifeMiles launch a new alliance in Guatemala, allowing customers to earn and redeem miles with every purchase.
Electrónica Panamericana has announced a new partnership with LifeMiles that will allow customers in Guatemala to earn and redeem miles every time they shop at the retailer’s stores, opening the door to travel rewards, experiences, and exclusive benefits.
The alliance brings together a retail brand with more than 69 years of presence in Central America and one of the region’s most recognized loyalty programs, offering consumers the opportunity to turn everyday purchases into miles that can later be exchanged for travel and other rewards.
A loyalty program integrated into the shopping experience
Through the partnership, customers will be able to accumulate one mile for every dollar spent on any product purchased at Electrónica Panamericana.
The collaboration is designed as a multichannel loyalty solution, allowing customers not only to earn miles through their purchases but also to redeem them for products and other benefits within the retailer’s portfolio.
According to Manuel Mazariegos, corporate sales manager at Electrónica Panamericana, the initiative aims to enrich the shopping experience while offering customers new ways to access rewards.
“We are very excited to offer our customers the benefits of the LifeMiles program, giving them access to a shopping experience filled with rewards. This is one of the many reasons why we want our customers to live the Electrónica Panamericana lifestyle and get closer to fulfilling their dreams of travel, experiences and enjoying the products they want,” he said.
More opportunities to accumulate and redeem miles
In addition to the standard accumulation rate, LifeMiles will offer special promotions that allow customers to earn additional miles and obtain discounts when redeeming them.
These promotions are expected to provide extra benefits exclusively available through Electrónica Panamericana, further strengthening the value of the partnership for customers.
Shoppers will also have the opportunity to redeem their miles for various products and rewards, expanding the range of benefits available through the program.
Expanding the LifeMiles ecosystem in Guatemala
LifeMiles, the loyalty program of Avianca, currently has more than 15 million members and offers the possibility to earn and redeem miles across more than 200 partner merchants.
Through this new collaboration, the program aims to expand its presence in Guatemala and offer additional ways for customers to accumulate rewards.
According to Jaime Manso, Senior Vice President of Loyalty & LifeMiles, the partnership with Electrónica Panamericana strengthens the program’s ecosystem and provides more value for Guatemalan customers.
“LifeMiles, Avianca’s loyalty program, has more than 15 million members who can earn and redeem miles at more than 200 partner merchants. Today we are proud to join Electrónica Panamericana to offer Guatemalans a new option with more benefits and opportunities to bring them closer to their dream trip,” he said.
He also noted that miles accumulated through the program can be used for travel redemptions across more than 83 destinations in 26 countries, as well as over 1,400 destinations within the Star Alliance network.
Free enrollment for customers
Customers interested in accessing the benefits of the program can join LifeMiles for free through its official website.
Once enrolled, members will be able to accumulate and redeem miles at all Electrónica Panamericana stores, turning everyday purchases into opportunities for travel, experiences, and rewards.
