Cemento ULTRACEM Strengthens Its Market Position With Structured Growth in 2026

Cemento ULTRACEM begins 2026 with a defined roadmap focused on structured growth, portfolio expansion, and stronger internal processes. The company shared its strategic vision with the media, reinforcing its commitment to quality, efficiency, and long-term value in an increasingly demanding construction sector.

A market that demands discipline and reliability

The construction industry is operating under higher expectations, where volume and presence alone are no longer enough. Today, developers and builders seek partners that deliver predictability, quality, and operational efficiency.

In this context, ULTRACEM positions itself with a strategy rooted in business discipline and well-founded decision-making. Rather than pursuing accelerated expansion, the company has identified 2026 as a pivotal year to strengthen stability and consistency, key attributes in a sector highly sensitive to economic cycles and planning errors.

The market increasingly values reliable suppliers capable of supporting housing, infrastructure, and real estate projects with comprehensive solutions and consistent performance.

ULTRACEM shares its vision with the media

The company presented its roadmap during the ULTRA REYES Breakfast, an event designed to communicate ULTRACEM’s purpose and reinforce its close relationship with specialized media.

The gathering coincided with Three Kings Day, creating an open and approachable atmosphere that encouraged direct dialogue with journalists. The message focused on processes, commitment, and quality, moving away from broad promises and centering instead on sustainable results.

“Our brand is solid, built on strong foundations and a long-term vision. We were born to do things right,” said Ismael Ballestas, General Manager of ULTRACEM.

Portfolio expansion: concrete joins ULTRACEM’s offering

One of the key announcements was the expansion of ULTRACEM’s portfolio during the first half of 2026, with the incorporation of concrete into its construction solutions.

This move significantly broadens the company’s scope as a supplier, enabling it to serve large-scale and complex projects across infrastructure, housing, and real estate development in a more integrated way.

ULTRACEM confirmed that this expansion will be supported by international standards and robust processes, aligned with efficiency and sustainability goals. By strengthening internal capabilities, the company also reduces external dependencies and improves quality control across its operations.

Quality, processes, and long-term vision

Looking ahead, ULTRACEM reaffirmed its readiness to face new industry challenges with a strengthened brand and a clearly defined strategy.

The consolidation of its ISO 9001:2015 certification underlines the company’s commitment to continuous improvement and structured management. According to Ballestas, quality is not improvised but built through daily work and aligned teams.

“Quality is built every day,” he emphasized, highlighting the importance of consistency and shared vision across the organization.

Throughout 2026, ULTRACEM advances with a focus on responsible growth, respect for private initiative, and sustainable value creation, reinforcing its role within the construction ecosystem.

A clear message to the construction sector

ULTRACEM enters 2026 with a clear strategy and a message of confidence to the market. The company is committed to growing in an orderly manner, strengthening its offering, and consolidating an operation designed to support the sector’s development.

The addition of concrete enhances its value proposition, allowing ULTRACEM to deliver more complete solutions to developers and builders. At the same time, the reinforcement of processes and certifications supports a management model centered on quality, efficiency, and continuous improvement.

With a long-term vision, ULTRACEM aims to position itself as a trusted partner for projects that demand stability, compliance, and sustainable results.